GROWING BOLDER NAMED OFFICIAL MEDIA PARTNER FOR NATIONAL SENIOR GAMES ASSOCIATION
CLEARWATER (June 15, 2021) – Growing Bolder, the world’s No. 1 lifestyle brand for the 50+ demographic, and the National Senior Games Association (NSGA), the governing body of the largest multi-sport championship event in the world for older adults, are teaming up to shine the spotlight on the rapidly growing world of masters sports.
Growing Bolder CEO Marc Middleton and NSGA CEO Marc T. Riker made the joint announcement today that Growing Bolder is now the NSGA’s official and exclusive media partner through 2022.
The NSGA is a national grassroots movement that provides competition for women and men age 50 and older, offering qualifying events that culminate with the National Senior Games held every two years. The 2021 Games, postponed due to the pandemic, are being held May 10-23, 2022, in Greater Fort Lauderdale. Florida. Growing Bolder and the NSGA will celebrate their new partnership with a live “Chat with Marc and Marc” virtual kickoff on social media, June 22, 2021, at 12 p.m. EDT. It can be viewed on National Senior Games’ Facebook and YouTube channels and on Growing Bolder’s Facebook, YouTube and Twitch channels.
“NSGA’s mission is to educate and promote healthy, active aging to all older adults; and we always seek more media exposure to inspire all generations through our message and share the opportunity to participate in Senior Games far and wide,” Riker said. “Growing Bolder has the same synergy that it’s never too late to make the rest of your life the best of your life with their coverage. With this partnership, we will reach many more people through their rapidly expanding platforms.”
Middleton said the two organizations are perfectly aligned in their desire to encourage and support healthy lifestyles and build community through unique socialization opportunities. He noted that Growing Bolder has for years featured NSGA athletes and their inspiring stories on the media giant’s national TV and radio programs, podcast and lifestyle magazine, as well as on its social media channels, which have more than a million followers.
“We don’t look at the National Senior Games Association as simply an organization that stages incredible competitions,” he said. “The NSGA has built a diverse, 50-plus community of active women and men who are interested in their health and well-being and thrive on social interaction around shared passions.”
As part of their agreement, Growing Bolder will produce special NSGA features year-round and has the exclusive rights to live stream coverage of the National Senior Games in Fort Lauderdale, produce national shows in advance of and after the Games, broadcast daily updates from the Games, create a Growing Bolder Experience area in the Athletes Village, and stage a special live event at a location in Broward County.
More than 10,000 athletes from age 50 to over 100 from across the country are expected to descend on Fort Lauderdale for the two weeks of competition. In addition, an estimated 30,000 visitors are expected to attend resulting in an economic impact of over $35 million dollars to the South Florida area.
“They come from every state in America in all shapes, sizes, abilities and disabilities,” Middleton said. “Olympians, high school and college stars, and ordinary men and women all coming together to celebrate a lifestyle that keeps them happy and healthy. These are the role models that America needs now more than ever, and we couldn’t be more excited to share their stories.”
Growing Bolder provided extensive coverage of the 2019 National Senior Games in Albuquerque, New Mexico, that included a profile of 103-year-old Julia “Hurricane” Hawkins, who took the gold medal in her age group in both the 50- and 100 meter-dash, becoming the oldest woman to ever compete in a sanctioned track meet. Now 105, Hawkins is hoping to defend her championship in Fort Lauderdale. More at www.growingbolder.com/nsga.
About Growing Bolder. Growing Bolder is a multimedia content producer and distributor of inspirational and educational material aimed at the 50+ market. Growing Bolder’s TV programs reach more than 95% of American households, and the company’s radio shows air on NPR affiliates across the country. Growing Bolder also has a popular podcast and a lifestyle magazine with more than 150,000 subscribers. The Orlando-based company was founded by Emmy Award-winning broadcaster and CEO Marc Middleton in 2009 and has grown to be a national leader in creating positive narratives about aging while defying stereotypes about older people. More at www.growingbolder.com.
CONTACT: Doris Bloodsworth, APR
407-797-9393
db**********@***********er.com
About the National Senior Games Association.
The National Senior Games Association (NSGA) is a member of the U.S. Olympic Paralympic Committee Affiliate Organization Committee. NSGA is a nonprofit Florida corporation that promotes health and wellness for adults 50 and over through education, fitness and sports. NSGA governs the biennial National Senior Games, the largest, qualified multi-sport championship event in the world. The Association is comprised of 53 independent Member Games that conduct qualifying competition events and the 2022 National Senior Games, which will be held May 10-23, 2022, in Greater Fort Lauderdale. The organization is led by CEO Marc T. Riker who joined the team in 2011. More at www.nsga.com.
CONTACT: Del Moon, NSGA Communications
678.549.4444
- Published in News and Events, Press Releases
Move Well with Functional Fitness

Moving efficiently is essential for senior athletes of competitive sports, for individuals executing the many functional demands our multiple life roles, and in our ability to carry out routine activities of daily living (ADLs). The physical capacity to perform ADLs in a safe and independent manner without undue fatigue is one way to define functional fitness.
In general, limited capacity for performing ADLs is low among Senior Game athletes. This is affirmed in the ongoing findings from the Senior Athlete Fitness Exam (SAFE) which continues demonstrating National Senior Games athletes are maintaining positive markers of fitness regarding balance, grip strength, flexibility, self-reported falls and recommended minutes of daily physical activity.
However, close observation of a number of athletes reveal that NSG athletes continue competing with varying degrees of movement limitations. Integrating functional fitness into training routines will enhance our ability to move well for ADLs and/or competitive sports.
Training the functional fitness continuum includes several important concepts and key principals. One key principle for seniors is that strength training of all types enhances functional improvement and sports performance. Functional training involves multi-joint movements while training our body in a multidimensional manner. Greater gains come from movements that take place in three dimensional space with free form equipment. It also includes targeted activities that enhance our stability and mobility.
For further reference, check out the video Improve Your Stability and Mobility with These Functional Exercises by Jacqueline Crookford with the American Council on Exercise which demonstrates several key exercises addressing foot stability, ankle mobility, knee stability, hip mobility, spine mobility, and shoulder stability. In addition, find more functional fitness videos, such as the Loaded/Farmers-carry, in the Health and Wellness section at NSGA.com. The NSG Balance video is especially effective in training reactionary balance.
- Published in Get In Shape With Ageility
Speedy G’s Speedy Recovery June 2021 Athlete of the Month
Juanita Gonzalez, 82, Los Angeles, California
Juanita Gonzalez found a midlife love for running 28 years ago, awakening her competitive spirt and a goal to always win her age group. Since then, “Speedy G” has been rewarded with Gold Medals in 72 road races.
Ironically, it was a 2nd place finish at the 2015 National Senior Games that may be her proudest achievement, because it represents an unlikely comeback from a bad fall that would have sidelined many others her age.
Juanita says she was attracted to running because of chronic tardiness during her career as a Veteran’s Administration pharmacy technician, first at St. Catherine’s Hospital in East Chicago and later with the VA hospital in Northridge, California. “I was often late, so I would grab my coat and run to work. I also used to smoke early on, so I’d be coughing and wheezing when I got there.”
In 2012, her haste caught up with her. “My bus passed me by and I never wanted to be late anymore. So I ran to catch the bus and fell flat on my face so hard it gave me a concussion.” Juanita required ten stiches to her mouth and lost all ability to write, speak and walk normally, and she was told she would need years of therapy to recover. But Speedy G would have none of that talk.
“She is an inspiration to me and many of my friends, family and patients,” says her daughter Lisa Sanchez, who credits Juanita for instilling a love for sports that propelled her to be a college basketball and tennis star and honors with two hall of fame inductions. Lisa is Juanita’s coach and owns the Sanchez System wellness center offering acupuncture, herbal therapy, neuromuscular therapy, kinetic link training and functional mobility. Her expertise would play a key role in her mom’s recovery.
“After mom healed from her fall and regained the ability to walk and speak she was still left with a shaking left arm, neurological issues and an inability to write and walk,” Lisa recalls. “It took ten months to regain enough strength to begin exercising again, and just when her training was in full swing again she developed an insidious painful stomach bacteria. She also has spinal stenosis to deal with, but she made it all the way back!”

Lisa Sanchez coaches Mom
Lisa provided neuromuscular therapy and acupuncture treatments and got Juanita to practice Tai Chi to help her stretch and regain balance. This specialized treatment resulted in a return to running less than a year after the fall. Speedy G is convinced that her years of roadwork also prepared her body to bounce back so quickly after the accident, and her positive outlook carried her through the ordeal. “I love to run, so when I fell I wasn’t afraid. I immediately started thinking about when I could get running again.”
Juanita has two bits of advice for others after her fall and recovery. “Walking regularly is so important, and Tai Chi is the best thing for your balance. It really helped me.”
Having read about Senior Games in a magazine, Juanita challenged herself to qualify and win at National Senior Games. In addition to her special 2015 Silver Medal, she also earned a Bronze in the 2019 W80-84 5K Road Race in Albuquerque and has her heart set on winning Gold when she competes at the 2022 National Senior Games presented by Humana next May.
We won’t bet against Speedy G!
- Published in Athlete of the Month
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