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- Published in Mobile
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- Published in Mobile, Technology
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- Published in Mobile, Networking
Dramatically integrate viral technologies
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- Published in Mobile, Technology
Compellingly administrate vertical strategic theme areas
Collaboratively grow bricks-and-clicks outsourcing and vertical leadership skills. Professionally deploy diverse results without strategic value. Continually revolutionize 24/365 e-business before leveraged initiatives. Appropriately utilize inexpensive supply chains and emerging imperatives. Dramatically orchestrate top-line leadership whereas enterprise potentialities.
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- Published in Technology
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- Published in Technology
National Senior Games Association Partners with Rockbridge Sports Group for Multimedia Rights Management
BATON ROUGE, LA – Following another successful event, the National Senior Games Association (NSGA) announced today a new partnership with Rockbridge Sports Group to manage the multimedia rights of the NSGA and its flagship competition the National Senior Games.
In July, the 2015 National Senior Games presented by Humana was held in Bloomington/Minneapolis/St. Paul, MN, featuring nearly 10,000 50-and-over athletes representing all 50 states and the District of Columbia. Across 19 medal sports competitions and two demonstration sports, athletes from Minnesota “defended their home turf” and received the most medals, followed by those from California and Florida, respectively.
Highlighting the span of ages and growth of competitive athletics in later stages of life, more than 60% of the registered athletes in the 2015 Games were age 69 or younger, but also included four individuals competing in the 100+ age group. More than 30 states sent over 100 registered athletes, reflecting the popularity of the National Senior Games in all regions of the country. The top 10 competitions in terms of number of participants by sport were Softball, Basketball, Track & Field, Volleyball, Tennis, Swimming, Cycling, Golf, Road Racing and Archery, representing a balance of individual and team competitions.
“The National Senior Games Association is excited to partner with Rockbridge Sports Group to build NSGA’s portfolio of partners and sponsors,” said Marc T. Riker, CEO of the NSGA. “NSGA looks forward to benefiting from Rockbridge’s experience, expertise, success, and approach to maximizing value from complex sponsorship and media assets. Together we can enhance and build the brand, and expand the NSGA’s mission that promotes health and wellness for adults 50 and over through education, fitness, and sports.”
The long-term agreement will provide NSGA with a customized multimedia rights platform that will further extend the NSGA brand on a national level, integrating two cycles of the biennial Senior Games competitions with year-round marketing and promotional assets. Coming off the success of the 2015 Senior Games, NSGA is well-positioned to expand its strong roster of corporate partners, official suppliers, media platform advertisers and other supporting entities.
“The NSGA is a perfect fit for the Rockbridge multimedia rights management model, with strategies built specifically to leverage the growth of the National Senior Games and the impeccable track record of the organization,” said David Johnston, co-founder and principal of Rockbridge Sports Group. “The demographic of the competitors, and those who follow the competitions, hold tremendous value. We look forward to our partnership with NSGA to grow awareness and affinity for the Senior Games, creating a robust platform spanning traditional, digital, and on-site multimedia engagement opportunities.”
“NSGA joins an expanding roster of partnerships that today spans national and international athletic competitions as well as collegiate and state-level high school athletic associations,” continued Johnston.
Organizations interested in learning more about partnering with the National Senior Games Association should contact Mark Payne, Vice President of Rockbridge Sports Group, at (843) 283-5342.
About National Senior Games Association
The National Senior Games Association (NSGA) is a nonprofit member of the United States Olympic Committee that promotes health and wellness for adults 50 and over through education, fitness and sport. NSGA governs the biennial National Senior Games, the largest multi-sport event in the world for seniors. NSGA sanctions 51 state and affiliate members across the country that host qualifying Senior Games or Senior Olympics competition. For more information, visit www.NSGA.com.
About Rockbridge Sports Group
Rockbridge Sports, Media and Entertainment LLC (dba Rockbridge Sports Group) is pioneering a new model in athletic multi-media rights management, empowering clients to retain ownership and control of their rights while maximizing brand and programming value in fast-changing digital and traditional environments. Operating in eight states across all regions of the country, Rockbridge consists of 19 professional sports, media and business executives including 12 deployed in the field on behalf of clients. To learn more about Rockbridge Sports Group, visit www.rockbridgesports.com.
- Published in News and Events, Press Releases
Michigan Senior Athlete Recognized
ROCHESTER, Michigan, August 14, 2015 – The National Senior Games Association (NSGA) honored 67-year-old racquetball player Sharon Huczek with its Personal Best Award last night at the Michigan Senior Olympics Celebration of Athletes dinner held at Steiny’s Restaurant and Banquet Hall in Shelby that featured Detroit Tigers Hall of Fame legend Willie Horto ton as keynote speaker.
NSGA has been presenting the award to 10 to 12 senior athletes around the country each year who epitomize the positive qualities of fitness, perseverance and inspiration to others to pursue their own personal best lifestyle. Huczek, a self made woman who paid her own way through college and had a distinguished 40 year career in public education and counseling in the Van Dyke School District in Warren, has overcome many life challenges to succeed as a medal-winning athlete, mother and fitness advocate. Though retired, she still conducts pilates and cycling classes at the North Oakland
Family YMCA.
“This is more than just a recognition of athletic ability,” said NSGA CEO Marc T. Riker, who made the presentation. “Sharon Huczek epitomizes NSGA’s new definition of personal best that goes beyond a moment of athletic achievement,” said NSGA CEO Marc T. Riker. “Sharon’s ongoing journey on and off the playing field to strive for fitness and health while also inspiring others to follow her lead made her an excellent selection.”
The National Senior Games is the world’s largest multisport event for seniors and is held every two years, with athletes qualifying at member state games like Michigan Senior Olympics. The 2015 Games were held in Bloomington, Minneapolis and St. Paul Minnesota last month and featured nearly 10,000 athletes 50 and over in 19 medal sport competitions. Michigan athletes came home with 109 medals, the sixth largest state result. Huczek earned one gold and one silver medal for her racquetball singles and doubles play.
“We are proud to have Sharon selected as a Personal Best athlete for our state,” Michigan Senior Olympics Director Becky Ridky noted. “She not only a great athlete, she encourages others to be fit and volunteers to help at our Games. She’s a role model for our community, and I hope her story helps motivate others to get involved.”
An extended profile of Sharon Huczek and other athlete honorees can be found on the Personal Best page at www.NSGA.com. “This tour and recognition program is intended to send a message out to aging adults to ‘get in the game’ and enjoy an active, healthy lifestyle and the rewards it brings,” said Riker. “These athletes demonstrate that everyone can be their own personal best. The senior games movement offers fitness, fun and fellowship, but even if
people don’t want to participate in sports we want to encourage everyone to get out and get active in some way.”
The National Senior Games Association (NSGA) is a nonprofit member of the United States Olympic Committee that promotes health and wellness for adults 50 and over through education, fitness and sport. NSGA governs the biennial National Senior Games and sanctions member state organizations across the country that host Senior Games or Senior Olympics to provide seniors with quality sports activity. Visit www.NSGA.com for more information.
- Published in News and Events, Press Releases
Rochester, Michigan
The list of celebrities and notables who have joined us on our Personal Best tour stops include Olympians, a college football champion quarterback, a Grammy winner, a US Army general, the director of the President’s Council on Fitness, Sports and Nutrition, and a slew of local and state dignitaries and civic leaders. On this visit, we can add a World Series champion to the list. Detroit Tigers Hall of Fame legend Willie Horton was the keynote speaker at the Michigan Senior Olympics Celebration of Athletes dinner where NSGA honored 67-year-old racquetball player Sharon Huczek with a Class of 2015 Personal Best Award.
Huczek, a self made woman who paid her own way through college and had a distinguished 40 year career in public education and counseling in nearby Warren, has overcome many life challenges to succeed as a medal-winning athlete, mother and fitness advocate. Now retired, she still conducts pilates and cycling classes at her YMCA. Shown here congratulating Huczek (center) are Bonnie Brown of the North Oakland Family YMCA, NSGA CEO Marc T. Riker, MSO executive director Becky Ridky, and Willie Horton.
“This is more than just a recognition of athletic ability,” said NSGA CEO Marc T. Riker as he made the award presentation. “Sharon Huczek epitomizes NSGA’s new definition of personal best that goes beyond a moment of athletic achievement,” said NSGA CEO Marc T. Riker. “Sharon’s ongoing journey on and off the playing field to strive for fitness and health while also inspiring others to follow her lead made her an excellent selection.”
Huczek earned one gold and one silver medal for her racquetball singles and doubles play at the 2015 National Senior Games presented by Humana. Riker announced that she was among Michigan athletes who came home with a total of 109 medals, the sixth largest state result this year. “We are proud to have Sharon selected as a Personal Best athlete for our state,” Michigan Senior Olympics Director Becky Ridky noted. “She not only a great athlete, she encourages others to be fit and volunteers to help at our Games. She’s a role model for our community, and I hope her story helps motivate others to get involved.”
MSO also presented three new inductees to its Hall of Fame: Hilary George, an accomplished thrower who said he prefers to call his sport “Field and Track”; Marika Blumerick, a multi-sport athlete with an amazing life story that included losing her hearing in WWII bombings in her native Germany; and Jerry White, a diverse track and field/race walk athlete with an infectious positive spirit.
Riker and NSGA staffer Del Moon visited several MSO sports including 40K cycling, 5K road race, tennis, pickleball and disc golf. The lasting impression we left with was how engaged, excited and engaged everyone was with the event- athletes, volunteers, sponsors, and venue hosts. Kudos to Becky Ridky and her organization for producing model senior games for the Wolverine State!
- Published in Personal Best Tour Blogs
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