By Andrew Walker, MPH; NSGA Director of Health & Well-Being
Older adults often experience ageism—being stereotyped or discriminated against in ways that negatively impact their health and well-being. In recognition of Ageism Awareness Day, the American Society on Aging (ASA) recently shared key findings on the impact of ageism:
The Impact of Ageism
- Financial well-being: Older workers face longer periods of unemployment, hiring discrimination and fewer professional development opportunities.
- Health care: Ageism in medicine can lead to misdiagnosis, denial of treatment options and inadequate management of pain or mental health conditions.
- Media representation: Only an estimated 5–10% of marketing budgets target people over 50, despite their growing influence and spending power.
- Perception and longevity: Older adults with positive self-perceptions of aging live, on average, 7.5 years longer than those with negative perceptions. Optimism and positive views of aging are directly linked to better health outcomes.
- Mindset matters: “The single most important factor in determining longevity—more important than gender, income, social background, loneliness, or functional health—is how people think about and approach the idea of old age,” notes Dr. Becca Levy.
Senior Games events across the U.S. celebrate age inclusivity. They showcase how active aging enhances personal well-being and strengthens communities. Together, we are role models for what it means to thrive at every age—and our collective voices are powerful advocates for a more age-inclusive society.
How You Can Amplify an Age-Inclusive Society
- Share knowledge: Follow and share ASA resources and posts to raise awareness about ageism.
- Tell your story: Help others understand what aging really looks like. What do people get wrong about your age or experience?
- Model inclusivity: Use ASA’s communication guide to highlight how age-inclusive thinking benefits everyone.
- Promote positive images: Share realistic, inspiring photos of older adults being active, like the ones we share on the National Senior Games Facebook page. You can also explore highlights from the 2025 National Senior Games presented by Humana in the photo gallery.
As a member of the Senior Games movement, you are breaking barriers, challenging outdated perceptions and redefining what it means to age actively.
In solidarity with the American Society on Aging, we encourage everyone to take one action this month to amplify the value of a more age-inclusive society. Together, we can change the narrative on aging.
