The National Senior Games Association’s new President & CEO, Sue Hlavacek, is a familiar face with a fresh perspective on getting older adults active and involved in competitive sports.
NSGA President & CEO Sue Hlavacek (right) and Track & Field athlete Lillian Atchley at the 2023 National Senior Games presented by Humana.
Before stepping into the permanent CEO role last month, Sue spent 10 years leading NSGA’s events and programs, including coordinating all sport competitions for the National Senior Games.
Sue is a seasoned athletics professional – from her start as a player in the first U.S. women’s professional basketball league to serving as a coach, educator and athletic administrator at the high school and collegiate levels before joining the NSGA.
She sees the NSGA as well-positioned to engage more adults ages 50+ in active aging through the competition and camaraderie of the Senior Games. Get to know Sue more in this Q&A!
What first drew you to the NSGA?
I heard about the National Senior Games when the event was coming to my hometown of Cleveland, Ohio, in 2013. That was at the time I left college athletics, and I thought working with The Games would be a great opportunity. I met with David Gilbert, CEO of the Greater Cleveland Sports Commission, and interviewed for a Director of Sports position for The Games. I was offered the position and it seemed like a good fit with my athletic administrator and coaching background. Here I am 10 years later!
What are some of the biggest opportunities you see for the organization moving forward?
People often tell me, “I had no idea something like that existed,” when I talk to them about the Senior Games. We have a huge opportunity to increase our marketing so we’re no longer the best kept secret. By growing awareness of the NSGA nationally, regionally and at the state level, we can get more seniors involved in The Games and reaping the benefits of physical activity and social connections.
Do you have a favorite memory from your six National Senior Games as a staff member?
I have many favorite memories, but the best moments for me are when I see athletes of all different skill levels participating in the events and having a great time doing it! The joy, competitive spirit and camaraderie among the athletes is inspiring to watch.
Tell us one thing you wish more people knew about the NSGA.
It’s a wonderful opportunity for athletes ages 50+, both life-long athletes and newcomers, to continue to stay active and healthy. The Games are especially meaningful for women who grew up pre-Title IX and never had a chance to participate in sports as youth. Now is their chance and the Senior Games are an avenue to get involved.
You played a major role in the selection of Des Moines, Iowa, as the host city for the 2025 National Senior Games. What stood out to you about this community?
The people first and foremost. They are genuine, and I know our athletes will feel warmly welcomed. Des Moines also has great venues and has a compact footprint that’s easy to navigate. I just got back from a site visit to Des Moines with our team, and know that 2025 will be special.
What do you enjoy doing outside of work?
I love to garden, read and take walks on the trails with my Golden Retriever, Finnegan. I also love going out to different restaurants and trying different foods.
What does it mean to you to be the first woman to serve as NSGA’s President & CEO?
I am honored to have this great opportunity to represent the National Senior Games Association. I’m excited to make a difference!
