Linda Watts has spent more than 20 years using the power of brand and storytelling to shape how people think about their health, their aging and what's possible for them. As a brand and marketing leader, she understands that the right words and narratives don't just communicate a mission; they inspire action. Her career spans hospitals, a healthcare-focused digital agency and aging care organizations, giving her a deep understanding of older adults and what it takes to build mission-driven organizations that truly serve them.

Her path to Senior Games started as a sponsor — her employers brought her to the Games, and once she felt the energy of the event and the athletes, she knew she wanted to be part of it in a bigger way. Now she brings her full range of brand and marketing expertise to an organization she genuinely loves.

Off the clock, Linda is a marathon swimmer, a certified yoga instructor, and an avid reader and writer — equally at home pushing through open water and curling up with a great book. She's based in Massachusetts.