Robin Morton

Robin Morton
Cycling Chair

Robin has served as an event specialist with 25 years of experience in directing events and managing athletes.  Robin was the first female team director in the sport of cycling. Robin has organized and managed professional cycling teams that have competed in major events throughout Europe and North America.

From 1984-1990 and she was a partner in Velo Marketing. Velo Marketing owned and managed men’s professional teams competing in such prestigious events as the Giro d’Italia and the Vuelta Espagna.

As an Event Technical Director for Threshold Sports, where she was also a partner, Robin was responsible for the overall management, technical organization and competition for over 100 international sporting events.

Working for ACOG, Robin was hired as the Assistant Competition Manager for the cycling events for the 1996 Atlanta Olympic and Paralympic Games. Robin brings her lifetime of strong relationships with the United States Cycling Federation, the UCI and the cycling industry businesses to every project she manages.

Robin is currently the CEO and a partner of g4 Productions, Inc. g4 is a woman owned event company with its primary focus on endurance and participatory events including running, cycling and multisports.

She has been featured in various publications including Bucks County Woman, The New York Times, the Philadelphia Inquirer,cyclingnews.com and Pezcycling.